WELCOME TO

Release marketing & growth support for independent artists

A decade in artist & label services

1000+ release campaigns supported

Data led, artist first

Modular marketing support

ABOUT US

Launch Music That Lands

With 15+ years in the industry, Rich Orchard is a trusted release marketing specialist who, over the past decade, has worked across and led hundreds of successful digital-release campaigns - combining best practice strategy with hands-on execution across distribution, playlists, PR, ads and conversion, working across release campaigns for the likes of Jack Savoretti, Lady Nade, Ellie Dixon, McFly, James Walsh, Steps, The Longest Johns, Deep Purple, Beth McCarthy, The Sherlocks and many more.

Having served as UK & European Director for CD Baby (Downtown Music), Head of Digital at Absolute Label Services, and Managing Director at Horus Music, he has experience spanning indies, majors, and a wide range of DIY and self-releasing artists, labels and management teams.

In the music sync world, he previously headed music supervision for Activision Blizzard on AAA videogame franchise titles, Guitar Hero Live and DJ Hero.

A regular speaker at the likes of BBC Introducing Live, AIM Connected, Ireland Music Week, Reeperbahn, Resonate Glasgow, Future Independents and CD Baby's DIY Musician Conference, Formidable Music helps artists ship best-practice digital release strategies that move the needle - with clear goals, precision marketing, and measurable results.

OUR SERVICES

Modular services , tailored to artists

Plans for different stages. At different paces. But all built to meet you where you are, and move you forward with intention.

Services Tiles

Strategy & Coaching
- from £79

Best practice insights from hundreds of release campaigns, distilled into a digital release strategy: clear goals, sharp priorities, locked timelines, and next steps you’ll execute.

Release Readiness
- from £79

Make your release watertight: distribution and metadata checks, pre-save & smartlink setup, EPK, and DSP editorial pitches where applicable.

Playlist Promotion
- from £199

Precision pitching via a vetted curator network—genuine playlists, real feedback, transparent reporting, actionable next steps.

PR & Tastemakers
- from £199

Targeted outreach to a curated network of blogs and specialist outlets. Credible write-ups, SEO wins, and quotable lines for DSP pitches.

Digital Advertising
- from £159

Smart, industry best practice digital ad campaigns across TikTok and/or Meta: best-practice builds, included ad spend, creative testing, and measurable actions that grow audiences.

Retainer Campaign Management
- from £399/month

Need an 'always on' release partner? Monthly strategy calls plus week-on-week execution, for longer term album release campaigns. Includes playlist & PR blasts, ad campaigns and more.

Testimonial Section

Testimonials

Our partnership over recent years with Rich has been a cornerstone of our record label success, and instrumental in elevating our small independent label to a world class level. His digital retail marketing knowledge and outstanding support has played a crucial role in our label artists reaching 25 million+ streams, and securing support across numerous DSP editorial playlists. The attentive and proactive service makes them a vital partner in our endeavors, and I'm grateful for our six years of fruitful collaboration.
- Enda Gallery
WTTNW / Welcome to the New World Records

Book a free 15-minute fit check Discovery call

How may we help? Book a free 15-minute Discovery call to discuss where you are at with your career and project, and how Formidable Music can help and support you achieving your goals.

Let’s plan your release.

Tell us about your next single or EP and where you need help: digital audit, launch essentials, playlist & PR pitching, TikTok or Meta ads, or perhaps something else?

We’ll reply with next steps.